What we do for our clients...

• We help our clients understand the intricacies of Microsoft licensing and contracts and help them select the optimal path.

• Our independent Microsoft software audits remove the risk of the unknown compliance problems before Microsoft finds them. 

• When Microsoft audits arise, we are there to support our clients through the process and verify the audit results are in fact correct.

• We provide Microsoft EA renewal support.

• We provide Microsoft EA annual True-Up support.

• We provide Microsoft Azure Cost Reduction / FinOps Support

Who we are...

SoftwareAdvocates® was created to provide clients an unbiased and trusted source of knowledge on Microsoft licensing and contracts. After 15 years at Microsoft, our founder John G. Grubb realized there was a critical need for these valuable services.  As an enterprise seller at Microsoft, he saw the daily challenges customers had with Microsoft licensing.  His 15 years of experience now provides direct value to our clients.

Since our inception in 2012 we are seeing the migration from on premise Microsoft software to Microsoft online services add complexity and confusion, which we seek to alleviate. We also help clients transition to Amazon Web Services and Google Cloud, which have very different rules than Microsoft Azure.

We are a boutique practice with extreme focus on personalized service.