About

What we do for our clients…

  • We help our clients understand the intricacies of Microsoft licensing and contracts and help them select the optimal path.

  • We provide Microsoft EA renewal support.

  • We provide Microsoft EA annual True-Up support.

  • Azure Hybrid Benefit Review/Optimization

  • ESX to Hyper-V Conversion Services

Who we are…

SoftwareAdvocates® was created to provide clients an unbiased and trusted source of knowledge on Microsoft licensing and contracts. After 15 years at Microsoft, our founder John G. Grubb realized there was a critical need for these valuable services.  As an enterprise seller at Microsoft, he saw the daily challenges customers had with Microsoft licensing.  His 15 years of experience now provides direct value to our clients. John’s tenure at Microsoft spanned across support, consulting and sales.

Since our inception in 2012 we have helped numerous enterprise customers migrate from on premise Microsoft software to Microsoft online services. We have also transitioned many clients to hyperscale clouds including Azure, Amazon Web Services and Google Cloud.

We are a boutique practice with extreme focus on personalized service.